Website Design UX PT Equinox Shipping Group

The Website Design UX project for Equinox Shipping Group was developed to enhance the company’s digital presence through a modern, user-centered, and professionally structured website experience. The objective of this project was to improve usability, strengthen brand perception, and provide clear and intuitive navigation for visitors.

This project focused on creating a seamless User Experience (UX) by analyzing user behavior, defining clear information architecture, and designing structured user journeys that align with business goals. The design approach emphasizes clarity, accessibility, and responsiveness across desktop, tablet, and mobile devices.

• UX research and user journey mapping
• Sitemap development and information architecture planning
• Wireframe and prototype creation
• Responsive interface design for all devices
• Optimization of navigation flow and content structure
• Alignment with corporate branding and visual identity