Social Media Rebranding PT Equinox Shipping Group

Rebranding project for Equinox Shipping Group was initiated to refresh and strengthen the company’s digital identity across all social media platforms. The objective of this project was to create a more modern, consistent, and impactful online presence that aligns with the company’s evolving vision and corporate positioning within the maritime industry.

This rebranding initiative focused on redefining the visual direction, content strategy, and overall communication tone to better reflect professionalism, credibility, and operational excellence. The new approach emphasizes a clean and structured visual layout, cohesive branding elements, and engaging content that resonates with target audiences.

• Development of updated social media branding guidelines
• Redesign of visual templates and feed aesthetics
• Refinement of brand tone and messaging strategy
• Creation of standardized content formats (corporate updates, project highlights, recruitment, industry insights)
• Enhancement of visual storytelling through graphics, photography, and video
• Optimization of profile presentation and digital consistency